Upsizing Your Home?
Considering a move to a larger home, but worried about selling your current property before finding your next? Many upsizing vendors face this dilemma. Discover the best way that suits your needs
Upsizing your home is an exciting prospect, offering more space for a growing family or simply a lifestyle change. However, it often comes with a common challenge: how do you sell your current property without feeling pressured to move before you’ve secured your ideal next home? At Kallars, we understand this balancing act, and we’re here to guide you with smart selling strategies that keep you in control.
The Upsizing Dilemma: Timing Your Sale and Purchase
For many upsizing vendors, the fear of being ‘homeless’ or rushing a purchase can be daunting. You want to achieve the best possible price for your current property, while still having the flexibility to find the perfect new home. This is where a tailored marketing approach — focusing on discretion, timing, and strategy — becomes invaluable.
What is Soft Marketing?
Soft marketing is a discreet way to test the market without a full public launch. It generates interest among serious, pre-qualified buyers without listing your home on major property portals or erecting a 'For Sale' board. This approach allows you to gauge demand and potentially find a buyer before you’ve even found your next property.
Benefits of Soft Marketing for Upsizers:
- Privacy: Your property isn’t widely advertised, maintaining confidentiality.
- Flexibility: Explore interests without committing to a strict timeline.
- Market Testing: Get a sense of your property’s value and buyer appetite.
- Reduced Pressure: Avoid the stress of an immediate sale while searching for your new home.
At Kallars, we leverage our extensive network and in-house systems to connect your property with suitable buyers who may be looking for exactly what you offer — often before it hits the open market.
Introducing Kallars’ ‘Heads Up’ Service
Our ‘Heads Up’ service takes soft marketing further, giving you a competitive advantage. It discreetly shares your property with our database of registered buyers who have expressed interest in homes like yours — often before public marketing begins.
Imagine having a pool of potential buyers aware of your property while you continue your search for a new home. This proactive approach ensures that, when you’re ready to proceed, you already have a head start.
How ‘Heads Up’ Works for Upsizing Vendors:
- Early Exposure: Your property is shared with active buyers in our network.
- Targeted Matching: Buyers whose criteria align with your home are contacted.
- Pre-Market Interest: Generate genuine interest and even secure viewings before a full launch.
- Strategic Advantage: When you find your dream home, you’re in a stronger position with a potential buyer already lined up.
Other Strategies for Selling
Soft marketing is just one approach. Depending on your circumstances, we can also advise on other strategies to ensure you’re in the best position:
If you haven’t found your next home, we can create a flexible selling plan that protects your timeline and maximises your sale value.
If you’ve already secured your next move, we can implement a proactive marketing strategy to sell quickly and efficiently, ensuring a smooth transition between properties.
Tailored combinations: We often combine soft marketing with full-market campaigns at the right stage, giving you maximum flexibility and control.
Why Choose Kallars for Your Upsizing Journey?
At Kallars, we combine deep knowledge of the South East London and Kent markets with a highly rated service approach. Our experienced team offers honest, practical advice, ensuring you feel supported and respected throughout the process. We utilise leading technology and a dedicated sales team to ensure your property receives maximum attention — even through discreet marketing channels.
Upsizing doesn’t have to feel stressful. With soft marketing, our ‘Heads Up’ service, and other tailored selling strategies, the process can be clear, supportive, and successful. Let us help you make it simple.